Shared object to recurring participation
Frame a relationship or group context, reveal a shared object or status, show repeated participation becoming visible to others, and invite continued use.
The four frames are the beats of that post — Free Fire’s biggest, 21.8M views. Open the post →
A shared object can make an ongoing relationship ritual concrete and give participants a simple next action.
A one-off friend invite, isolated widget command, or feature list without shared state and repeatable participation is not enough.
Every video in these playbooks counts toward the 412 posts. A video in more than one playbook is counted once.
CapCut AI · Pioneer template participation loop · 44 posts
A shared transformation becomes a reusable object that viewers copy and continue using.
Open playbook →Claude · Community live lab · 6 posts
A shared live workflow becomes a workshop artifact and downloadable framework for continued community use.
Open playbook →Free Fire · Creators and player clips feed the official channel · 52 posts
Creators and players contribute to a shared channel object and are invited into continuing participation.
Open playbook →Kling AI · Trend cloning becomes the acquisition loop · 59 posts
It creates a recognizable social effect and invites viewers to continue participating by recreating or downloading it.
Open playbook →Locket · Sell the friendship ritual, not the feature list · 54 posts
The playbook establishes a friendship context, presents a shared photo habit, and uses that recurring ritual to motivate another participant to join.
Open playbook →Strava · Put the brand inside the start line · 38 posts
A real group ritual is given a visible shared Strava home and the script ends by making continued community participation the action.
Open playbook →Widgetable · Make the virtual pet a shared obligation · 83 posts
Creates a shared pet, makes the care loop visible, and turns co-parenting into repeated participation between the two people.
Open playbook →Widgetable · Rent a relationship story, not a feature list · 10 posts
A native relationship story introduces Widgetable as support and expands into shared widgets and participation.
Open playbook →Widgetable · Repeat the multi-feature demo through fresh accounts · 13 posts
A shared relationship use case is followed by several visible shared interactions and an invitation to continue together.
Open playbook →Yope · Demo the send-receive loop as a friendship fix · 52 posts
Begins with a relationship communication problem, shows the send-to-lock-screen exchange, expands to a shared photo wall, and returns to faster reciprocal participation.
Open playbook →Yope · Turn the annual recap into an invite loop · 9 posts
Frames a group contribution ritual, collects repeated daily inputs into a shared recap, and uses tagging as the invitation to participate now.
Open playbook →These examples explain the shared moves. They do not limit the video count.
1. Frame a relationship or group context — source quotes
How to Document the whole school year so it doesn't feel like a blur.
Yope · source post → · Playbook →
Five steps to having the best school year.
Yope · source post → · Playbook →
2. Create or reveal the shared object or status — source quotes
make a group chat and name it something like class of 2028.
Yope · source post → · Playbook →
you're gonna add all of your best friends and name it something like class of 2027 or whatever year you are.
Yope · source post → · Playbook →
3. Show repeated contributions or updates becoming visible to participants — source quotes
everybody drops one photo a day.
Yope · source post → · Playbook →
you're gonna take photos everyday and those photos will go straight to your best friend's lock screen.
Yope · source post → · Playbook →
4. Invite continued participation or use — source quotes
Start on the first day of school and tag all of your closest friends now.
Yope · source post → · Playbook →
Now go tag the person that you're gonna try Yope with.
Yope · source post → · Playbook →
What varies: Couples versus classmates; mood/status versus photo recap; lock-screen delivery versus shared wall; direct download, tagging, or invite ending.
PAID5×21.8MFree Fire · @Garena Free Fire LATAM
PROGRAM1.4K×17.3MKling AI · @icecreate
PAID3.2×13.8MFree Fire · @Garena Free Fire LATAM
AMBASSADOR12K×13.6MLocket · @Kenna
740×9.1MKling AI · @OrbssyAI
PAID2.1×9MFree Fire · @Garena Free Fire LATAM
PROGRAM2.3K×8MCapCut AI · @hhp9epcmd8
PAID7.8MFree Fire · @Garena Free Fire LATAM
Widgetable99
Yope60
Kling AI59
Locket54
CapCut AI44
Strava38
Claude6