1HOOK · problemName the friendship gap0:00
every long distance friendship NEEDS this app!!!
Loading the library…
0:16The anchor — the post this playbook is read from.
Open the post page →
Playbook
Sell the friendship ritual, not the feature list
Show the photo habit in a friendship POV, keep the product native to the moment, and let the shared ritual explain why another person should join.
Who runs it Locket's owned social team and a paid Creator-program ambassador staging private friendship moments
64.9Mviews tracked · 54 posts11creators ran it13.6Mbest post
ambassadorPaid postprogram48 of 54 posts say unknown
1
2Promise emotional closeness0:03
it's the perfect way for us to feel close even when we're so far apart <3
3Prove delivery0:08
she can see this on her home screen!
4Close on reciprocity0:12
i miss you!!!
The script4 lines · 0:16 · @Gauri Candra for Locket
- 0:00every long distance friendship NEEDS this app!!!
- 0:03it's the perfect way for us to feel close even when we're so far apart <3
- 0:08she can see this on her home screen!
1 more linesmembers read and copy every script on the site
AMBASSADOR12K×@Kennatiktok13.6M views
245×@dylan majortiktok219.9K views
@Lockettiktok4.4K views76.3×@Gauri Candratiktok3.5M views
AMBASSADOR1.7K×@izzy ౨ৎinstagram2.4M views+6more creatorswho ran this playbook
@iampresleefaith · 1.3M@อาบิ มิคิโอ ۶ৎ˙⋆ · 1.4M@carmenn.cs · 1M@heilly · 893.3K@k ⋆.˚♬ · 825.7K@Nclark · 135.4K6 more creators ran this playbookA free account shows each one as a whole tile, with the frame and the deal. No password, no card.
Earlier playbook analysis · not fully re-reviewed in the latest pass
This playbook belongs to a structure shared across brands. Its member videos count toward each structure’s total. Open a structure to compare the grouped playbooks.