ViralAnatomy
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19:10

Plays here · Open on youtube ↗

Unknown“Cluely” appears in the public source; commercial relationship unverified — https://www.youtube.com/watch?v=KHSI0Qu4ovQ19:10 · spoken hook

“Hello, my name is Roy. I founded this company called Cluly and I just got kicked out of Columbia”

The opening line · 0:00 · move: story

Uses Roy Lee's expulsion story, early ARR, and X controversy playbook to explain how Cluely turned a cheating scandal into earned distribution for a bigger desktop-copilot company.

1.1Mviews—likes↑112×vs their usual post · 10K views26creators ran this script

@EO · 704K followers · 0 of 30 recent posts mention Cluely · creator page →

Playbook · Turn the cheating scandal into distribution for the bigger company →
The script, step by step6 steps
1Weaponize the scandalcreator-claim0:00–2:21
Weaponize the scandal at 0:000:00
0:00Hello, my name is Roy. I founded this company called Cluly and I just got kicked out of Columbia

The opening compresses founder identity, expulsion, and product thesis into one high-drama premise that people can retell.

0:05for building this tool called interview coder. It's like a cheating tool for software engineering
0:09technical interviews. I use the technology to build a much bigger company. Cluly, the desktop app that
27 lines · members
2Turn the stunt into proof2:21–3:16
Turn the stunt into proof at 3:143:14
12 lines · members
3Let attention become cover3:16–3:55
Let attention become cover at 6:286:28
8 lines · members
4Spend the temporary spotlight3:55–5:22
Spend the temporary spotlight at 11:1811:18
18 lines · members
5Codify the outrage heuristic5:22–6:43
Codify the outrage heuristic at 14:3214:32
18 lines · members
6Funnel the controversy back to productcta · none6:43–19:10
Funnel the controversy back to product at 17:4617:46
154 lines · members
237 more linesmembers read and copy every script on the site
Where this post sitsthe repetition is the proof
Anchors the playbook
Turn the cheating scandal into distribution for the bigger company

Open on expulsion, cheating, or “main character” controversy, then argue that the outrage itself created protection, demand, and a launch surface for Cluely's broader AI company.

Founder interviews and tech podcasts reframing backlash as proof that attention, demand, and product direction are compounding together · 26 creators · 26 posts

News to product stakes
Open the full playbook →
1.1M@EO17.4K@TBPN82.1K@a16z4K@Aakash Gupta

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@EOyoutube · 704K followers · median 10K views · n=60best post1.1M112×views · for CluelyUnknown “Cluely” appears in the public source; commercial relationship unverified — https://www.youtube.com/watch?v=KHSI0Qu4ovQOpen creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →