News to product stakes
Use a timely event to explain what changes, make the product relevant, and land on a consequence.
The four frames are the beats of that post — Character.AI’s biggest, 1.9M views. Open the post →
Timeliness can make the product matter in a familiar conversation.
Evergreen explainers or news hooks with no audience consequence are outside the family.
Every video in these playbooks counts toward the 196 posts. A video in more than one playbook is counted once.
Character.AI · Turn every update into a crisis · 66 posts
A timely platform update is translated into user consequences and a viewer-facing action or stake.
Open playbook →Cluely · Turn the cheating scandal into distribution for the bigger company · 26 posts
A timely controversy is used to explain changing demand, protection, and launch consequences for the company.
Open playbook →Cursor · Company news becomes developer stakes · 8 posts
A launch, outage, milestone, or acquisition is translated into consequences for developers and the tool race.
Open playbook →Gamma · Feature-launch partner burst · 15 posts
A timely capability announcement establishes the event, product response, and resulting action funnel.
Open playbook →Genspark · Unicorn stat → launch proof · 9 posts
A timely credibility claim frames the product response and ends in a trial or comment action.
Open playbook →Magnific / Freepik AI · Turn the rebrand into a product launch · 5 posts
A timely brand disappearance frames what changed, why the new product matters, and the resulting platform stakes.
Open playbook →PineDrama · TikTok launch → market explainer · 4 posts
A timely ownership event frames the product's market consequence.
Open playbook →Runway · Partnered model-drop deep dive · 12 posts
Uses a timely model release, tests it visibly, explains what changed, and teaches failure boundaries.
Open playbook →Suno · The rights crisis is content · 28 posts
Uses a high-stakes policy or industry event to explain consequences and position Suno within them.
Open playbook →Udio · The rights lockdown becomes the headline · 24 posts
A current rights dispute or industry event is used to explain the stakes and position Udio within the consequence.
Open playbook →
Character.AI66
Suno28
Cluely26
Udio24
Gamma15
Runway12
Genspark9
Cursor8
Magnific / Freepik AI5
PineDrama4