1HOOK · storyWeaponize the scandal0:00
I founded this company called Cluly and I just got kicked out of Columbia
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19:10The anchor — the post this playbook is read from.
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Turn the cheating scandal into distribution for the bigger company
Open on expulsion, cheating, or “main character” controversy, then argue that the outrage itself created protection, demand, and a launch surface for Cluely's broader AI company.
Who runs it Founder interviews and tech podcasts reframing backlash as proof that attention, demand, and product direction are compounding together
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1
2Turn the stunt into proof2:21
I publicly recorded myself using it on the Amazon interview. I got the job and I posted this
3Let attention become cover3:15
Virality protected me from further punishment from Columbia.
4Spend the temporary spotlight3:55
capitalize on the moment because the attention wasn't going to be there for long
5Codify the outrage heuristic5:21
have a very strong controversial twist that makes people pause and be like what the fuck
6Funnel the controversy back to product6:42
it'll just drive more downloads and conversions and get more eyeballs onto Clule
The script240 lines · 19:10 · @EO for Cluely
- 0:00Hello, my name is Roy. I founded this company called Cluly and I just got kicked out of Columbia
- 0:04for building this tool called interview coder. It's like a cheating tool for software engineering
- 0:09technical interviews. I use the technology to build a much bigger company. Cluly, the desktop app that
237 more linesmembers read and copy every script on the site
Earlier playbook analysis · not fully re-reviewed in the latest pass
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