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PROGRAM0:12

Plays here · Open on tiktok ↗

programLocket's first-party release lists PresLee Faith among its creator/influencer partnerships, and the target caption adds `#LocketPartner`. This proves the named program relationship, not per-post payment. https://www.prnewswire.com/news-releases/locket-solidifies-itself-as-go-to-social-platform-for-teens-and-young-adults-302826786.html https://www.tiktok.com/@iampresleefaith/video/76383108574699225730:12 · on_screen hook

“Try my new filter on locket”

The opening line · 0:00 · move: command

Makes PresLee's fresh manicure the filter reveal, then shows the branded effect inside Locket's live camera and asks viewers to try and tag her under an explicit `#LocketPartner` caption.

2.2Mviews115.6Klikes↑1.7×vs their usual post · 1.3M views11creators ran this script

@iampresleefaith · 4.6M followers · 2 of 30 recent posts mention Locket · creator page →

Playbook · Sell the friendship ritual, not the feature list →
The script, step by step2 lines
The script2 lines · @iampresleefaith
  1. 0:00Just got new nails! They’re French!
  2. 0:03Try my new filter on Locket · PresLee’s Nails
0
Where this post sitsthe repetition is the proof
Runs the playbook
Sell the friendship ritual, not the feature list

Show the photo habit in a friendship POV, keep the product native to the moment, and let the shared ritual explain why another person should join.

Locket's owned social team and a paid Creator-program ambassador staging private friendship moments · 11 creators · 54 posts

Shared object to recurring participation
Open the full playbook →
program2.2M@iampresleefaithambassador2.4M@izzy ౨ৎ60.9K@Locket45K@Locket

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@iampresleefaithtiktok · 4.6M followers · median 1.3M views · n=60best post2.2M1.7×views · for Locketprogram Locket's first-party release lists PresLee Faith among its creator/influencer partnerships, and the target caption adds `#LocketPartner`. This proves the named program relationship, not per-post payment. https://www.prnewswire.com/news-releases/locket-solidifies-itself-as-go-to-social-platform-for-teens-and-young-adults-302826786.html https://www.tiktok.com/@iampresleefaith/video/7638310857469922573Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →