0:34Plays here · Open on tiktok ↗
“The hate watch on Roy Lee and Cluely”
The opening line · 0:00 · move: problem
Uses allegations about Cluely’s revenue as the opening news peg, then argues Roy Lee functions as a tech-world hate-watch celebrity whose critics and defenders alike manufacture attention.
@Eric Ou · — followers · 0 of 30 recent posts mention Cluely · creator page →
- 0:00Roy Lee, co-founder of Cooley, is in media hell right now because he was caught fudging
- 0:04numbers on revenue.
- 0:05And everyone is beating this guy like a dead horse, so I'm not going to comment about what
Open on expulsion, cheating, or “main character” controversy, then argue that the outrage itself created protection, demand, and a launch surface for Cluely's broader AI company.
Founder interviews and tech podcasts reframing backlash as proof that attention, demand, and product direction are compounding together · 26 creators · 26 posts
Open the full playbook →this post · other creators who ran it
@Eric Outiktok · — followers · median 5.4K views · n=58best post9.9K1.8×views · for CluelyUnknown “Cluely” appears in the public source; commercial relationship unverified — https://www.tiktok.com/@outhatsgas/video/7614733003494853902Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →


