1:41

Plays here · Open on tiktok ↗

Unknown“Cluely” appears in the public source; commercial relationship unverified — https://www.tiktok.com/@danielmints/video/75935019324303803181:41 · spoken hook

“I just left my 300,000 a year dream job as a CMO of Cluey.”

The opening line · 0:00 · move: story

Turns Cluely’s departing CMO into a vulnerable founder-team story, combining office and friendship footage with the admission that producing seven AI brainrot videos a day made a $300K dream job feel monotonous.

5.1Kviews—likes↑0.4×vs their usual post · 12.2K views26creators ran this script

@danielmints · — followers · 2 of 30 recent posts mention Cluely · creator page →

The script, step by step41 lines
The script41 lines · @danielmints
  1. 0:00I just left my 300,000 a year dream job as a CMO of Cluey.
  2. 0:03Seven months ago, it started off as everything I wanted,
  3. 0:06building the most hype tech startup of all of my best friends.
38 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Turn the cheating scandal into distribution for the bigger company

Open on expulsion, cheating, or “main character” controversy, then argue that the outrage itself created protection, demand, and a launch surface for Cluely's broader AI company.

Founder interviews and tech podcasts reframing backlash as proof that attention, demand, and product direction are compounding together · 26 creators · 26 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@danielmintstiktok · — followers · median 12.2K views · n=60best post5.1K0.4×views · for CluelyUnknown “Cluely” appears in the public source; commercial relationship unverified — https://www.tiktok.com/@danielmints/video/7593501932430380318Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →