0:07

UnknownCaptions include #locket and the videos show the Locket interface; the bio says “locket's #1 fan,” but neither source proves payment or a formal program.0:07 · on_screen hook

“when my gf is sad so i send ts to her homescreen to cheer her up”

The opening line · 0:00 · move: pov

Makes cheering up a sad girlfriend the use case, then lets a deliberately cute filtered selfie arriving on her Home Screen carry the entire emotional payoff.

384.5Kviews51Klikes↑428×vs their usual post · 898 views11creators ran this script

@dylan major · 14.7K followers · 30 of 30 recent posts mention Locket · creator page →

Playbook · Sell the friendship ritual, not the feature list →

The script, step by step2 lines

The script2 lines · @dylan major

0:00when my gf is sad so i send ts to her homescreen to cheer her up
0:04Locket · DH

Where this post sitsthe repetition is the proof

Runs the playbook

Sell the friendship ritual, not the feature list

Show the photo habit in a friendship POV, keep the product native to the moment, and let the shared ritual explain why another person should join.

Locket's owned social team and a paid Creator-program ambassador staging private friendship moments · 11 creators · 54 posts

Shared object to recurring participation

Open the full playbook →

384.5K@dylan major

ambassador2.4M@izzy ౨ৎ

60.9K@Locket

45K@Locket

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it

@dylan majortiktok · 14.7K followers · median 898 views · n=60best post6.5M7.2K×views · for LocketUnknown Captions include #locket and the videos show the Locket interface; the bio says “locket's #1 fan,” but neither source proves payment or a formal program.Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →