2:31

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Unknown“Cluely” appears in the public source; commercial relationship unverified — https://www.tiktok.com/@andrewchanvc/video/75688886535905805352:31 · on_screen hook

“Cluely is WASHED: IT WAS MARKETED”

The opening line · 0:00 · move: contrarian

Declares Cluely “washed,” then argues its pivot from cheating to meeting notes enters a crowded, low-switching-cost category where the old gray-market positioning, campaign burn, and uncertain longevity undermine trust.

3.7Kviews—likes↑2.5×vs their usual post · 1.5K views26creators ran this script

@Andrew | VC and Startups · — followers · 0 of 30 recent posts mention Cluely · creator page →

The script, step by step40 lines
The script40 lines · @Andrew | VC and Startups
  1. 0:00I think it's safe to say that it is officially over for Cluley.
  2. 0:03Now if you don't remember Cluley, when it launched it was marketed as the app that allows you to cheat on everything.
  3. 0:08Basically, college dropout from Columbia who launched this company to, you know, solve all of these problems.
37 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Turn the cheating scandal into distribution for the bigger company

Open on expulsion, cheating, or “main character” controversy, then argue that the outrage itself created protection, demand, and a launch surface for Cluely's broader AI company.

Founder interviews and tech podcasts reframing backlash as proof that attention, demand, and product direction are compounding together · 26 creators · 26 posts

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Who made ittheir public relationship signal, and the receipt for it
@Andrew | VC and Startupstiktok · — followers · median 1.5K views · n=60best post3.7K2.5×views · for CluelyUnknown “Cluely” appears in the public source; commercial relationship unverified — https://www.tiktok.com/@andrewchanvc/video/7568888653590580535Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →