0:07

UnknownCaptions include #locket and the videos show the Locket interface; the bio says “locket's #1 fan,” but neither source proves payment or a formal program.0:07 · on_screen hook

“when bro finally downloads locket so i can send him pics to his homescreen”

The opening line · 0:00 · move: pov

Turns a friend's first Locket download into a reaction meme, with received home-screen photos serving as the product payoff.

2.1Mviews267.8Klikes↑2.3K×vs their usual post · 898 views11creators ran this script

@dylan major · 14.7K followers · 30 of 30 recent posts mention Locket · creator page →

Playbook · Sell the friendship ritual, not the feature list →

The script, step by step1 lines

The script1 lines · @dylan major

0:00when bro finally downloads locket so i can send him pics to his homescreen

Where this post sitsthe repetition is the proof

Runs the playbook

Sell the friendship ritual, not the feature list

Show the photo habit in a friendship POV, keep the product native to the moment, and let the shared ritual explain why another person should join.

Locket's owned social team and a paid Creator-program ambassador staging private friendship moments · 11 creators · 54 posts

Shared object to recurring participation

Open the full playbook →

2.1M@dylan major

ambassador2.4M@izzy ౨ৎ

60.9K@Locket

45K@Locket

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it

@dylan majortiktok · 14.7K followers · median 898 views · n=60best post6.5M7.2K×views · for LocketUnknown Captions include #locket and the videos show the Locket interface; the bio says “locket's #1 fan,” but neither source proves payment or a formal program.Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →