0:14Plays here · Open on tiktok ↗
“When This $120M Company (Cluely) Spent Almost $400,000 On New York Billboards 😳👀”
The opening line · 0:00 · move: pov
Compresses Cluely’s billboard campaign into a $375,534 job-risk confession, using the employee’s branded shirt, Times Square inventory, and receipt collage to turn media spend itself into the cliffhanger.
@Cluely · — followers · 30 of 30 recent posts mention Cluely · creator page →
- 0:00I just risked my job to spend $375,534.34 on these billboards right here.
- 0:08So I'm going to tell you the story of how we got here.
Open on expulsion, cheating, or “main character” controversy, then argue that the outrage itself created protection, demand, and a launch surface for Cluely's broader AI company.
Founder interviews and tech podcasts reframing backlash as proof that attention, demand, and product direction are compounding together · 26 creators · 26 posts
Open the full playbook →
this post · other creators who ran it
@Cluelytiktok · — followers · median 5.5K views · n=60best post650×views · for CluelyUnknown “Cluely” appears in the public source; commercial relationship unverified — https://www.tiktok.com/@cuecluely/video/7567250417692740919Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →