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Plays here · Open on tiktok ↗

Unknown“Cluely” appears in the public source; commercial relationship unverified — https://www.tiktok.com/@nopumpkin1738/video/75403272863068685112:01 · spoken hook

“Cluly is the number one indicator that something is wrong with the world and here's why.”

The opening line · 0:00 · move: contrarian

Argues that Cluely optimizes for rage rather than product, using its AI-generated account and deliberately plain billboard as examples before admitting that every critical reaction—including this video—feeds the strategy.

12views—likes↑0×vs their usual post · 353 views26creators ran this script

@nopumpkin1738 · — followers · 0 of 30 recent posts mention Cluely · creator page →

The script, step by step38 lines
The script38 lines · @nopumpkin1738
  1. 0:00Cluly is the number one indicator that something is wrong with the world and here's why.
  2. 0:04I'll only be going over what they publicly share and like and follow with more.
  3. 0:07Alright now let's get into it.
35 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Turn the cheating scandal into distribution for the bigger company

Open on expulsion, cheating, or “main character” controversy, then argue that the outrage itself created protection, demand, and a launch surface for Cluely's broader AI company.

Founder interviews and tech podcasts reframing backlash as proof that attention, demand, and product direction are compounding together · 26 creators · 26 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@nopumpkin1738tiktok · — followers · median 353 views · n=60best post120×views · for CluelyUnknown “Cluely” appears in the public source; commercial relationship unverified — https://www.tiktok.com/@nopumpkin1738/video/7540327286306868511Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →