0:37Plays here · Open on tiktok ↗
“Cluely, a startup that helps ‘cheat on everything,’ raises $15M from a16z”
The opening line · 0:00 · move: reveal
Pins the $15M a16z headline above a dramatized origin story in which Roy Lee turns his Columbia discipline hearing, cheating manifesto, and first viral product moment into Cluely’s founding myth.
@moreofcluely · — followers · 30 of 30 recent posts mention Cluely · creator page →
- 0:04- Mr. Lee, Columbia University has found you guilty
- 0:07of academic integrity violations.
- 0:09Do you have anything to say?
Open on expulsion, cheating, or “main character” controversy, then argue that the outrage itself created protection, demand, and a launch surface for Cluely's broader AI company.
Founder interviews and tech podcasts reframing backlash as proof that attention, demand, and product direction are compounding together · 26 creators · 26 posts
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@moreofcluelytiktok · — followers · median 1K views · n=41best post1500.1×views · for CluelyUnknown “Cluely” appears in the public source; commercial relationship unverified — https://www.tiktok.com/@moreofcluely/video/7518567224815258893Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →