0:46Plays here · Open on tiktok ↗
“This Columbia student got expelled for building an app that lets you cheat on coding interviews.”
The opening line · 0:00 · move: story
Turns Roy Lee’s expulsion and raise into the controversy hook, inserts the date commercial as proof of the invisible answer overlay, then offers the product link only to viewers who comment “Cluely.”
@moelueker · — followers · 0 of 30 recent posts mention Cluely · creator page →
- 0:00This Columbia student got expelled for building an app that lets you cheat on coding interviews.
- 0:03Right after that, he raised $5 million to build an even better app.
- 0:06But it's not just for coding, it's for cheating in general, on everything.
Open on expulsion, cheating, or “main character” controversy, then argue that the outrage itself created protection, demand, and a launch surface for Cluely's broader AI company.
Founder interviews and tech podcasts reframing backlash as proof that attention, demand, and product direction are compounding together · 26 creators · 26 posts
Open the full playbook →
this post · other creators who ran it
@moeluekertiktok · — followers · median 865 views · n=60best post880.1×views · for CluelyUnknown “Cluely” appears in the public source; commercial relationship unverified — https://www.tiktok.com/@moelueker/video/7497084342741552414Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →