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PAID0:38

Plays here · Open on tiktok ↗

Paid postCaption begins “#AD” and tags @Locket; this confirms a paid Locket placement. https://www.tiktok.com/@heillyraices/video/74505789730897789900:38 · spoken hook

“I found a way to take over someone's home screen with a widget.”

The opening line · 0:00 · move: result

Opens with taking over a friend's home screen, then walks through the widget, private sharing and rewind benefits under an explicit #AD disclosure.

893.3Kviews70.2Klikes↑11.4×vs their usual post · 78.1K views11creators ran this script

@heilly · 674.4K followers · 0 of 30 recent posts mention Locket · creator page →

Playbook · Sell the friendship ritual, not the feature list →
The script, step by step16 lines
The script16 lines · @heilly
  1. 0:00I found a way to take over someone's home screen with a widget.
  2. 0:02But the thing is, they're taking over mine too.
  3. 0:04There's a widget called Locket, so it gives you a whole moment on someone else's phone.
13 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Sell the friendship ritual, not the feature list

Show the photo habit in a friendship POV, keep the product native to the moment, and let the shared ritual explain why another person should join.

Locket's owned social team and a paid Creator-program ambassador staging private friendship moments · 11 creators · 54 posts

Shared object to recurring participation
Open the full playbook →
Paid post893.3K@heillyambassador2.4M@izzy ౨ৎ60.9K@Locket45K@Locket

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@heillytiktok · 674.4K followers · median 78.1K views · n=60best post893.3K11.4×views · for LocketPaid post Caption begins “#AD” and tags @Locket; this confirms a paid Locket placement. https://www.tiktok.com/@heillyraices/video/7450578973089778990Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →