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PAID1:37

Plays here · Open on instagram ↗

UnknownOfficial @joinladder brand account; owned distribution does not prove a third-party payment relationship. https://www.instagram.com/joinladder/1:37 · spoken hook

“Hey guys, I'm Adrienne Electros and I'm your new coach on Team Varsity.”

The opening line · 0:00 · move: story

Makes a Ladder coach's programming legible through the workout in “Get to know Coach Adrianna! Team Varsity goes live on Monday, August 31st, but if you want early access to the,” then routes interested viewers toward the named team.

10.5Kviews739likes↑0.4×vs their usual post · 1.7K likes17creators ran this script

@Ladder · 552.7K followers · 12 of 12 recent posts mention Ladder · creator page →

Playbook · Make the coach's team the product shelf →
The script, step by step34 lines
The script34 lines · @Ladder
  1. 0:00Hey guys, I'm Adrienne Electros and I'm your new coach on Team Varsity.
  2. 0:03Three things you tell a new member about your team.
  3. 0:06I would say we are training for performance, not just looks.
31 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Make the coach's team the product shelf

Let a useful exercise or physique result earn attention, name the coach's team as the source of the programming, and send the viewer to a free week, profile link or comment handoff.

Current Ladder coaches publishing native workouts on their own feeds and routing viewers into a named training team · 17 creators · 106 posts

Native story with late product insertion
Open the full playbook →
10.5K@Ladderprogram2.3M@maiahenryfitprogram1.8M@maiahenryfitprogram544.2K@Aria Vince

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Ladderinstagram · 552.7K followers · median 1.7K likes · n=30best post1.3M62.6×views · for LadderUnknown Official @joinladder brand account; owned distribution does not prove a third-party payment relationship. https://www.instagram.com/joinladder/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →