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PAID5:37

Plays here · Open on instagram ↗

UnknownOfficial @joinladder brand account; owned distribution does not prove a third-party payment relationship. https://www.instagram.com/joinladder/5:37 · spoken hook

“What's up guys, I am Adrienne Electros and I'm the newest coach on ladder for team varsity.”

The opening line · 0:00 · move: reveal

Makes a Ladder coach's programming legible through the workout in “Join Coach @letros.fit at the track and in the gym as she takes you through a classic full body workout from h,” then routes interested viewers toward the named team.

11.1Kviews1.2Klikes↑0.7×vs their usual post · 1.7K likes17creators ran this script

@Ladder · 552.7K followers · 12 of 12 recent posts mention Ladder · creator page →

Playbook · Make the coach's team the product shelf →
The script, step by step92 lines
The script92 lines · @Ladder
  1. 0:00What's up guys, I am Adrienne Electros and I'm the newest coach on ladder for team varsity.
  2. 0:06We are out here at the track and I'm going to take you guys through a quick warm-up that
  3. 0:10I used to do back in college, so let's get into it.
89 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Make the coach's team the product shelf

Let a useful exercise or physique result earn attention, name the coach's team as the source of the programming, and send the viewer to a free week, profile link or comment handoff.

Current Ladder coaches publishing native workouts on their own feeds and routing viewers into a named training team · 17 creators · 106 posts

Native story with late product insertion
Open the full playbook →
11.1K@Ladderprogram2.3M@maiahenryfitprogram1.8M@maiahenryfitprogram544.2K@Aria Vince

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Ladderinstagram · 552.7K followers · median 1.7K likes · n=30best post1.3M62.6×views · for LadderUnknown Official @joinladder brand account; owned distribution does not prove a third-party payment relationship. https://www.instagram.com/joinladder/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →