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PROGRAM1:38

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programLadder’s official coach roster names Lauren Kanski as a current coach; the standing role proves program participation, not per-post payment. https://www.joinladder.com/1:38 · on_screen hook

“How to keep kettlebells from banging your wrists”

The opening line · 0:00 · move: howto

Packages Ladder's coach or campaign identity into “The bells go around the wrist, not over the top! Comment CLEAN for more workouts and coaching. I’ll send you a fre3,” using a native short-form reveal instead of a conventional product demo.

40.8Kviews2.8Klikes↑2.3×vs their usual post · 1.2K likes5creators ran this script

@Lauren Kanski · 435K followers · 10 of 12 recent posts mention Ladder · creator page →

Playbook · Turn one exercise into a free-week handoff →
The script, step by step9 steps
1Name the painful mistakeresult-first0:00–0:04
Name the painful mistake at 0:000:00
Name the painful mistake at 0:000:00
Name the painful mistake at 0:010:01
Name the painful mistake at 0:020:02
Name the painful mistake at 0:030:03
0:00If the kettlebell's flopping onto the back of your wrist, try this one cue.

A specific physical pain makes the right viewer stop immediately.

2Set the starting distance0:04–0:08
Set the starting distance at 0:040:04
Set the starting distance at 0:050:05
Set the starting distance at 0:060:06
Set the starting distance at 0:070:07
0:04Two foot lengths off the back of the bells.

The advice becomes reproducible before the memorable coaching phrase arrives.

0:06Send your butt cheeks back.
3Coin the cue0:08–0:13
Coin the cue at 0:080:08
1 lines · members
4Explain why it works0:13–0:22
Explain why it works at 0:140:14
2 lines · members
5Rehearse the motion0:22–1:09
Rehearse the motion at 0:090:09
8 lines · members
6Normalize the learning curve1:09–1:11
Normalize the learning curve at 0:560:56
1 lines · members
7Offer a temporary aid1:11–1:26
Offer a temporary aid at 1:231:23
4 lines · members
8Defend the attempt1:26–1:34
Defend the attempt at 1:371:37
2 lines · members
9Hand off to the programcta · link1:34–1:38
Hand off to the program at 0:420:42
2 lines · members
20 more linesmembers read and copy every script on the site
Where this post sitsthe repetition is the proof
Anchors the playbook
Turn one exercise into a free-week handoff

Teach or demonstrate one useful move, ask for a memorable keyword, and move the interested viewer from the public feed into a coach-specific Ladder trial.

Current Ladder coaches using named comment keywords to deliver workouts, coaching and a free first week · 5 creators · 13 posts

Demonstrated workflow to comment-gated handoff
Open the full playbook →
program40.8K@Lauren Kanskiprogram36.3K@Lauren Kanskiprogram26.7K@Brian Pruettprogram25K@Lauren Kanski

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Lauren Kanskiinstagram · 435K followers · median 1.2K likes · n=30best post40.8K2.3×views · for Ladderprogram Ladder’s official coach roster names Lauren Kanski as a current coach; the standing role proves program participation, not per-post payment. https://www.joinladder.com/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →