PAID0:04

Plays here · Open on instagram ↗

Paid postPublic post says “#ad” and “Use HELENA20”. https://www.instagram.com/reel/DKaTtZ4oRme/ A separate post says “use HELENA at checkout for your 15% off”.0:04 · caption hook

“Workouts just got prettier…and harder 🤝🤍 Can we take a moment for the ivory equipment and catsuit from @bettermestore I am obsessed. Levelling up our workouts can be as simple as progressively adding more equipment to our sessions. Think Pilates ball to go deeper into the abs and pelvic floor, or to de-stabilise the body to create greater challenge for the shoulders for example. Think weights for upper body, or again to go deep for the core sections of the class. Or maybe adding those ankle weights to add that extra 5% during the lower body sets. 😮‍💨 Use HELENA20 over at @bettermestore and get 20% off your next purchase. 🤌🏼 . . . . #ad #bettermestore #pilatesequipment #pilatesaesthetic #homeworkout #barreworkout #barrelovers #lowimpactworkout”

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Makes prettier equipment the entry point, then demonstrates how BetterMe balls, weights and bands increase workout difficulty before the HELENA20 offer.

48views3likes↑1×vs their usual post · 3 likes44creators ran this script

@Helena Viner · 19.1K followers · creator page →

The script, step by step0 lines

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Where this post sitsthe repetition is the proof
Runs the playbook
Native workout → creator code

Let the workout or fit-check earn attention first, then convert the viewer with a creator-specific code for the app or equipment store.

Fitness, wellness and lifestyle creators with named BetterMe conversion codes · 44 creators · 82 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Helena Vinerinstagram · 19.1K followers · median 3 likes · n=30best post481×views · for BetterMePaid post Public post says “#ad” and “Use HELENA20”. https://www.instagram.com/reel/DKaTtZ4oRme/ A separate post says “use HELENA at checkout for your 15% off”.Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →