BetterMe

Across 422 fully audited current posts, the public sample separates 314 owned TikToks from 108 external creator placements: 32 TikToks and 76 Instagram Reels, with 0 YouTube reviews or campaign clips. The relationship layer contains 10 confirmed paid creators, 31 affiliates, 3 first-party-named ambassadors, 2 named program creators and 1 unresolved owned account; no account-level program status is auto-promoted into per-post payment.

The recent Instagram placement sample still makes the conversion architecture unusually explicit: 43 of 50 posts feature BetterMe Store equipment or apparel, while 44 of 50 carry a creator code that bridges the physical product back to the app subscription or store.

Creatively, the expanded sample contains 51 result-first, 83 creator-led and 288 text-led openings. 191 posts integrate the app, equipment or product use at high visibility, 205 keep the brand present at medium visibility, and 26 rely on low-visibility output or caption attribution.

The external refresh adds 57 fully audited creator posts while retaining 3 fresh owned posts as a control. A bounded 2026-09-02 through 2026-09-16 Instagram/TikTok A/B/C refresh found two additional external TikToks; both remain public and browser-playable, but neither yielded reusable transcript/frame artifacts, so they are retained as source-limit evidence rather than weakened audits.

This 422-post sample exceeds the 200-post P0 threshold and is not a census: over-10-minute YouTube videos, persistent caption rate limits, unavailable Instagram histories and platform artifact limits remain documented in the research ledgers.