Gate the giveaway behind an in-app add

Build a creator-native prize haul, save the product requirement for the close, and make adding the creator the one-step entry condition.

Who runs it A named creator hosting the prize and Locket's owned account amplifying the fan-access mechanic

2.8Mviews tracked · 5 posts2creators ran it1Mbest post

program2 of 5 posts say unknown

Locket teardown →

The beats10 steps, as the anchor post runs them · open to everyone

HOOK · revealName the event0:00

I'm doing a back-to-school giveaway with Lockheed.

Turn shopping into content0:02

I need to go get some school necessities for you guys to win.

Invite the audience along0:05

And you guys are coming with me, so let's go.

Reset with a haul0:14

I'm back home, so let's get into the haul.

Add a creator surprise0:18

I have a very special surprise for you guys.

Inventory the value0:39

First, I got this super cute teal backpack.

Change pace1:55

And now for the fun stuff.

Re-price the reward2:04

The whole scriptevery line the anchor says, with its timecode

The script61 lines · 2:19 · @iampresleefaith for Locket

0:00May or may not know this, but I'm doing a back-to-school giveaway with Lockheed.
0:02Which means I need to go get some school necessities for you guys to win.
0:05And you guys are coming with me, so let's go.

58 more linesmembers read and copy every script on the site

Who ran it2 creators · the anchor is outlined

PROGRAM@iampresleefaithtiktok619.8K views

4.8×@Lockettiktok117.1K views

Earlier playbook analysis · not fully re-reviewed in the latest pass

Structures it stacksa shared core found in other brands’ playbooks

This playbook belongs to a structure shared across brands. Its member videos count toward each structure’s total. Open a structure to compare the grouped playbooks.