0:48

UnknownBrand-owned official channel. The verified Runway @RunwayML channel links runwayml.com and states: "Runway is the research company behind Gen-4.5" and "This channel features model releases, Runway Academy tutorials for filmmakers, ad and VFX teams, content from our AI Festival and more." https://www.youtube.com/channel/UCUBqu_z5uP0AZhYtuyFZB3g/about . This identifies the brand’s own channel; it does not establish an external creator contract.0:48 · spoken hook

“Want to make a product ad in Runway?”

The opening line · 0:00 · move: result-first

Opens on a finished bottle-ad visual, demonstrates product-image scene generation and ingredient close-ups, then animates and stitches the shots before a Runway website CTA; no ad performance or conversion evidence appears.

5.2Kviews133likes—vs their usual post · — views1creators ran this script

@Runway · 138K followers · creator page →

Playbook · References to a multi-shot animated film →

The script, step by step4 steps

1Turn a product image into a sceneresult-first0:00–0:18

Turn a product image into a scene at 0:00

0:00

Turn a product image into a scene at 0:07

0:07

0:00Want to make a product ad in Runway?

The finished bottle visual leads into uploading a clean product image, describing its setting and choosing an image model.

0:02Here's how.

0:03Start with a clean image of your product.

7 lines · members

2Expand the image set into ad shots0:18–0:25

Expand the image set into ad shots at 0:21

0:21

3 lines · members

3Prepare each still for motion0:25–0:35

0:27

5 lines · members

4Assemble the ad and invite a trialcta · link0:35–0:48

Assemble the ad and invite a trial at 0:41

0:41

Assemble the ad and invite a trial at 0:48

0:48

5 lines · members

20 more linesmembers read and copy every script on the site

Where this post sitsthe repetition is the proof

Anchors the playbook

References to a multi-shot animated film

Define source references, develop or extract the individual shot images, then animate those images into a multi-shot preview, story or product ad.

Runway official YouTube channel · 1 creators · 3 posts

Open the full playbook →

5.2K@Runway

5.8K@Runway

4.7K@Runway

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it

@Runwayyoutube · 138K followers · median — views · n=—best post6.1Kviews · for RunwayUnknown Brand-owned official channel. The verified Runway @RunwayML channel links runwayml.com and states: "Runway is the research company behind Gen-4.5" and "This channel features model releases, Runway Academy tutorials for filmmakers, ad and VFX teams, content from our AI Festival and more." https://www.youtube.com/channel/UCUBqu_z5uP0AZhYtuyFZB3g/about . This identifies the brand’s own channel; it does not establish an external creator contract.Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →