1HOOK · result firstTurn a product image into a scene0:00
Want to make a product ad in Runway?
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0:48The anchor — the post this playbook is read from.
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Playbook
References to a multi-shot animated film
Define source references, develop or extract the individual shot images, then animate those images into a multi-shot preview, story or product ad.
Who runs it Runway official YouTube channel
15.6Kviews tracked · 3 posts1creators ran it5.8Kbest post
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1
2Expand the image set into ad shots0:18
And then we'll generate more images of our product.
3Prepare each still for motion0:24
Once we have our images, we'll throw them
4Assemble the ad and invite a trial0:35
Once the videos are ready, all we have to do
The script23 lines · 0:48 · @Runway for Runway
- 0:00Want to make a product ad in Runway?
- 0:01Here's how.
- 0:02Start with a clean image of your product.
20 more linesmembers read and copy every script on the site
These moves recur in the brand’s own channel. They show its publishing strategy; they do not establish repetition across independent creators.
- Define the source inputs
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This is my shot list, this is my car, this is my location.
Open the source post →Start with a clean image of your product.
Open the source post →Upload your starting image
Open the source post → - Develop or extract the individual shot images
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Good, let's create a storyboard for the first shot.
Open the source post →Create individual shots featuring specific ingredients.
Open the source post →Return to the image apps and use the paddle-up scalar to extract the shots you want to animate.
Open the source post → - Animate the shot images into a multi-shot film
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and animate them so I can see how it'll all cut together.
Open the source post →in the Gen 4.5 and bring them to life one by one.
Open the source post →
This playbook belongs to a structure shared across brands. Its member videos count toward each structure’s total. Open a structure to compare the grouped playbooks.