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PAID0:57

Plays here · Open on youtube ↗

UnknownOfficial owned channel; this is owned distribution, not an external creator relationship. https://www.youtube.com/channel/UCG98ruDeyp55THxbpBCIv3g0:57 · spoken hook

“Did you know you can now play chess with your friends?”

The opening line · 0:00 · move: question

Introduces friend challenges through Oscar and Lily's escalating rivalry, while the real invite and match screens prove how the social chess feature works.

316.2Kviews3.6Klikes↑0.9×vs their usual post · 353K views46creators ran this script

@Duolingo · 6.8M followers · 20 of 30 recent posts mention Duolingo · creator page →

Playbook · Campaign mechanic → creator remix →
The script, step by step18 lines
The script18 lines · @Duolingo
  1. 0:00Did you know you can now play chess with
  2. 0:01your friends? Having friends is nice,
  3. 0:04but beating them at chess is better.
15 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Campaign mechanic → creator remix

Give creators one concrete product or campaign mechanic, then let each creator rebuild it inside their own niche rather than repeat a master script.

Creators activating Chess, Genshin, Airbnb, LinkedIn and learning-product moments · 46 creators · 51 posts

Shared brief, creator remix
Open the full playbook →
316.2K@Duolingoprogram1.8M@Remy Zee1.7M@retro917.8K@jackremmington

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Duolingoyoutube · 6.8M followers · median 353K views · n=60best post10.5M29.8×views · for DuolingoUnknown Official owned channel; this is owned distribution, not an external creator relationship. https://www.youtube.com/channel/UCG98ruDeyp55THxbpBCIv3gOpen creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →