1HOOK · povOpen on suspicion0:02
- Tony, what was that one?
Loading the library…
PROGRAM0:53The anchor — the post this playbook is read from.
Open the post page →
Playbook
Campaign mechanic → creator remix
Give creators one concrete product or campaign mechanic, then let each creator rebuild it inside their own niche rather than repeat a master script.
Who runs it Creators activating Chess, Genshin, Airbnb, LinkedIn and learning-product moments
28.1Mviews tracked · 51 posts46creators ran it10.5Mbest post
programPaid post25 of 51 posts say unknown
1
2Name the old behavior0:05
You play phone game again?
3Reject the accusation0:11
I'm not playing video games.
4Show the product turn0:13
Dad, look, it's just a lingo. I'm doing math problems.
5Defuse the objection0:19
Because I mean, sometimes math is fun, all right?
6Fast-forward the payoff0:31
You got in the Stanford University?
7Reverse the parent0:44
No, no, no, I'm okay.
8Land the new rule0:47
Just keep playing this game, okay?
The script29 lines · 0:53 · @Remy Zee for Duolingo
- 0:02- Tony, what was that one?
- 0:04Huh?
- 0:04What are you doing?
26 more linesmembers read and copy every script on the site
Earlier playbook analysis · not fully re-reviewed in the latest pass
This playbook belongs to a structure shared across brands. Its member videos count toward each structure’s total. Open a structure to compare the grouped playbooks.