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PAID13:24

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Paid post“I did partner with Runway on this video” plus a Runway URL carrying `utm_medium=sponsored` — https://www.youtube.com/watch?v=D9iTe6tbNXU13:24 · spoken hook

“Well, it's a big day today. Runway have released image to video for Gen 4.5.”

The opening line · 0:00 · move: reveal

Discloses the Runway partnership at 0:30, repeats old Gen 2/3 tests against Gen 4.5, and turns a launch review into prompt, workflow and limitation training.

42.6Kviews1.4Klikes↑1.4×vs their usual post · 30K views10creators ran this script

@Theoretically Media · 193K followers · 1 of 30 recent posts mention Runway · creator page →

Playbook · Partnered model-drop deep dive →
The script, step by step9 steps
1Mark the launch momentcreator-claim0:00–0:02
Mark the launch moment at 0:000:00
0:00- Well, it's a big day today.

The creator treats the model release as an event for an existing audience.

2Name the release0:02–0:17
Name the release at 2:142:14
0:02Runway have released image to video for Gen 4.5.

The product update arrives before any channel housekeeping.

0:06Now, as previously mentioned,
4 lines · members
3Promise breadth0:17–0:31
Promise breadth at 4:284:28
7 lines · members
4Disclose the relationship0:31–1:07
Disclose the relationship at 7:497:49
17 lines · members
5Build a time series1:07–3:03
Build a time series at 10:0310:03
24 lines · members
6Teach the prompt language3:03–3:49
Teach the prompt language at 12:1712:17
17 lines · members
7Audit the output3:49–12:16
210 lines · members
8Expand into a system12:16–13:14
24 lines · members
9Close on platform breadthcta · link13:14–13:24
5 lines · members
308 more linesmembers read and copy every script on the site
Where this post sitsthe repetition is the proof
Anchors the playbook
Partnered model-drop deep dive

Announce the model release, disclose access or partnership where it exists, replay familiar tests to make progress visible, then spend the bulk of the video teaching prompts and failure boundaries.

Long-form AI filmmaking educators testing new Runway models with prompts, controlled comparisons and disclosed or tracked partner links · 10 creators · 12 posts

Claim to controlled receipt and boundaryNews to product stakes
Open the full playbook →
Paid post42.6K@Theoretically Media102.2K@Tao Prompts70.8K@Curious Refuge47.8K@Curious Refuge

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Theoretically Mediayoutube · 193K followers · median 30K views · n=60best post42.6K1.4×views · for RunwayPaid post “I did partner with Runway on this video” plus a Runway URL carrying `utm_medium=sponsored` — https://www.youtube.com/watch?v=D9iTe6tbNXUOpen creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →