PAID0:29

Paid postThe current target Hair Dye post displays the platform label `Paid partnership` directly beneath the caption. Two older retained posts establish additional BeautyPlus attribution but do not independently prove payment. https://www.tiktok.com/@cantomalu/video/76774061465582994060:29 · spoken hook

“How do ik which hair color suits me best!!”

The opening line · 0:00 · move: question

Uses a disclosed BeautyPlus partnership to turn hair-color uncertainty into an in-app Wine-versus-Grape test, then makes the result a viewer vote.

44.4Kviews2Klikes↑0.3×vs their usual post · 137.4K views3creators ran this script

@malu🦄 · 723.6K followers · 2 of 30 recent posts mention BeautyPlus · creator page →

Playbook · Try hair colors and ask which suits best →

The script, step by step4 lines

The script4 lines · @malu🦄

0:00How do ik which hair color suits me best!!
0:04Find "hair dye" under hairstyle · Hair Dye · Wine
0:12Hair Dye · Grape

1 more linesmembers read and copy every script on the site

Where this post sitsthe repetition is the proof

Runs the playbook

Try hair colors and ask which suits best

A personal hair-color question leads to BeautyPlus color previews and a reveal of the alternatives; some creators invite viewers to choose.

Non-owned TikTok creators Laurynkyle, malu, and MyaK. · 3 creators · 3 posts

One subject, alternative futures

Open the full playbook →

Paid post44.4K@malu🦄

109K@Laurynkyle

Paid post88K@MyaK

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it

@malu🦄tiktok · 723.6K followers · median 137.4K views · n=60best post295.7K2.2×views · for BeautyPlusPaid post The current target Hair Dye post displays the platform label `Paid partnership` directly beneath the caption. Two older retained posts establish additional BeautyPlus attribution but do not independently prove payment. https://www.tiktok.com/@cantomalu/video/7677406146558299406Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →