723.6Kfollowers137.4Kmedian recent views · n=60 posts295.7K · 2.2×best post · BeautyPlus · vs own median1apps in the library · 0 with a standing program3posts audited
2025-11audited posts / month2026-10
0 standing programs, 0 ambassador-level feeds and 1 disclosed paid relationships in this sample. Repeated posting describes dedication; it does not prove a fee.
BeautyPlusPhoto editing · 3 posts auditedPaid postpublic evidence
Recent feed2 of 30 posts mention it
295.7K2.2×2025-11-27
The current target Hair Dye post displays the platform label `Paid partnership` directly beneath the caption. Two older retained posts establish additional BeautyPlus attribution but do not independently prove payment. https://www.tiktok.com/@cantomalu/video/7677406146558299406 The post that identifies it →
How they open2 of 3 audited posts run Problem, fix, proof. The lines below are the openings of their most-viewed posts.
PAID2.2×295.7K views
BeautyPlus · @malu🦄
“November — it's giving season”
PAID262.8K views
BeautyPlus · @malu🦄
“if you're not photogenic”
PAID44.4K views
BeautyPlus · @malu🦄
“How do ik which hair color suits me best!!”
Followers, medians and views as captured in the research release. A multiple compares the post to the creator’s own recent median. Relationship labels describe the public evidence, never the amount paid. Definitions in the methodology.