PROGRAM0:13Plays here · Open on tiktok ↗
“The pump vs the workout”
The opening line · 0:00 · move: other
Packages Ladder's coach or campaign identity into “Full workouts are on Team Transform 🔗🍑❤️🔥🤟🏼,” using a native short-form reveal instead of a conventional product demo.
@Shelby Robins · 2.1M followers · 2 of 30 recent posts mention Ladder · creator page →
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Let a useful exercise or physique result earn attention, name the coach's team as the source of the programming, and send the viewer to a free week, profile link or comment handoff.
Current Ladder coaches publishing native workouts on their own feeds and routing viewers into a named training team · 17 creators · 106 posts
Open the full playbook →
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@Shelby Robinstiktok · 2.1M followers · median 27.6K views · n=60best post228.1K8.3×views · for Ladderprogram Ladder’s official coach roster names Shelby Robins as a current coach; the standing role proves program participation, not per-post payment. https://www.joinladder.com/Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →