PROGRAM0:09

Plays here · Open on tiktok ↗

programLadder’s official coach roster names Shelby Robins as a current coach; the standing role proves program participation, not per-post payment. https://www.joinladder.com/0:09 · on_screen hook

“The girls weren’t lying when they said building an hourglass figure takes more than growing your glutes... Start strategically training your shoulders + back alongside your glutes and watch your waist look smaller without actually getting smaller. Try this method on Team Transform!”

The opening line · 0:00 · move: contrarian

Makes a Ladder coach's programming legible through the workout in “For strategic hourglass programming, join Team Transform! 🤟🏼🍑🔗,” then routes interested viewers toward the named team.

49Kviews205likes↑1.8×vs their usual post · 27.6K views17creators ran this script

@Shelby Robins · 2.1M followers · 2 of 30 recent posts mention Ladder · creator page →

Playbook · Make the coach's team the product shelf →
The script, step by step2 lines
The script2 lines · @Shelby Robins
  1. 0:00♪ If you wanna live as a wife, but just that day ♪
  2. 0:03♪ If you hold on to me, I'm just gonna stay, stay, baby ♪
0
Where this post sitsthe repetition is the proof
Runs the playbook
Make the coach's team the product shelf

Let a useful exercise or physique result earn attention, name the coach's team as the source of the programming, and send the viewer to a free week, profile link or comment handoff.

Current Ladder coaches publishing native workouts on their own feeds and routing viewers into a named training team · 17 creators · 106 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Shelby Robinstiktok · 2.1M followers · median 27.6K views · n=60best post228.1K8.3×views · for Ladderprogram Ladder’s official coach roster names Shelby Robins as a current coach; the standing role proves program participation, not per-post payment. https://www.joinladder.com/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →