PROGRAM0:12

Plays here · Open on tiktok ↗

programLadder’s official coach roster names maiahenryfit as a current coach; the standing role proves program participation, not per-post payment. https://www.joinladder.com/0:12 · on_screen hook

“Me trying to explain for the 100th time to stop your crunches & start standing deep core instead. Shoulders AND core has never looked more sculpted & my waist is getting tighter. Start now &thank me later.”

The opening line · 0:00 · move: command

Makes a Ladder coach's programming legible through the workout in “The best standing & deep core workouts join team define in bio #worko...,” then routes interested viewers toward the named team.

2.3Mviews229.7Klikes↑53.4×vs their usual post · 43.1K views17creators ran this script

@maiahenryfit · 2.4M followers · 12 of 30 recent posts mention Ladder · creator page →

Playbook · Make the coach's team the product shelf →
The script, line by line3 steps
@maiahenryfit · 0:12
1
Replace the familiar core exercise
“Me trying to explain for the 100th time to stop your crunches & start standing deep core instead.”

The held text contrasts crunches with the standing dumbbell movement being demonstrated by two women.

2
Offer a personal physique claim
“Shoulders AND core has never looked more sculpted & my waist is getting tighter.”

The first-person result claim gives the exercise switch a desired outcome; the footage does not independently measure that change.

3
Ask for action before gratitude
“Start now &thank me later.”

The ending compresses the invitation into an immediate start; the team and bio destination remain in the caption rather than the observed overlay.

Where this post sitsthe repetition is the proof
Anchors the playbook
Make the coach's team the product shelf

Let a useful exercise or physique result earn attention, name the coach's team as the source of the programming, and send the viewer to a free week, profile link or comment handoff.

Current Ladder coaches publishing native workouts on their own feeds and routing viewers into a named training team · 17 creators · 106 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@maiahenryfittiktok · 2.4M followers · median 43.1K views · n=60best post2.3M53.4×views · for Ladderprogram Ladder’s official coach roster names maiahenryfit as a current coach; the standing role proves program participation, not per-post payment. https://www.joinladder.com/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →