PAID0:08

Plays here · Open on tiktok ↗

UnknownOfficial @joinladder brand account; owned distribution does not prove a third-party payment relationship. https://www.tiktok.com/@joinladder0:08 · spoken hook

“Hi, I'm Hillary's coach, and I think she can squat 2:25.”

The opening line · 0:00 · move: story

Makes a Ladder coach's programming legible through the workout in “We’re on @hilaryduff ‘s side. #hilaryduff #ladderapp @Kelly Matthews,” then routes interested viewers toward the named team.

699.9Kviews4.6Klikes↑59.8×vs their usual post · 11.7K views17creators ran this script

@Ladder | Fitness App · 47.2K followers · 30 of 30 recent posts mention Ladder · creator page →

Playbook · Make the coach's team the product shelf →
The script, step by step3 lines
The script3 lines · @Ladder | Fitness App
  1. 0:00Hi, I'm Hillary's coach,
  2. 0:01and I think she can squat 2:25. Hi,
  3. 0:04I'm Hillary, and I think she should shut the fuck up.
0
Where this post sitsthe repetition is the proof
Runs the playbook
Make the coach's team the product shelf

Let a useful exercise or physique result earn attention, name the coach's team as the source of the programming, and send the viewer to a free week, profile link or comment handoff.

Current Ladder coaches publishing native workouts on their own feeds and routing viewers into a named training team · 17 creators · 106 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Ladder | Fitness Apptiktok · 47.2K followers · median 11.7K views · n=60best post10.4M889×views · for LadderUnknown Official @joinladder brand account; owned distribution does not prove a third-party payment relationship. https://www.tiktok.com/@joinladderOpen creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →