PAID0:50

Plays here · Open on tiktok ↗

UnknownOfficial @joinladder brand account; owned distribution does not prove a third-party payment relationship. https://www.tiktok.com/@joinladder0:50 · on_screen hook

“COACH HELLY CUES sissy squats”

The opening line · 0:00 · move: howto

Makes a Ladder coach's programming legible through the workout in “If there’s one thing Coach @Kelly Matthews knows, it’s form. 👌 #gymto...,” then routes interested viewers toward the named team.

14.9Kviews224likes↑1.3×vs their usual post · 11.7K views17creators ran this script

@Ladder | Fitness App · 47.2K followers · 30 of 30 recent posts mention Ladder · creator page →

Playbook · Make the coach's team the product shelf →
The script, step by step22 lines
The script22 lines · @Ladder | Fitness App
  1. 0:00This is exactly how I would cue you through sissy squats
  2. 0:02if I was your coach. Unless you're a total freak of nature,
  3. 0:04you're gonna wanna hold on to something
19 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Make the coach's team the product shelf

Let a useful exercise or physique result earn attention, name the coach's team as the source of the programming, and send the viewer to a free week, profile link or comment handoff.

Current Ladder coaches publishing native workouts on their own feeds and routing viewers into a named training team · 17 creators · 106 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Ladder | Fitness Apptiktok · 47.2K followers · median 11.7K views · n=60best post10.4M889×views · for LadderUnknown Official @joinladder brand account; owned distribution does not prove a third-party payment relationship. https://www.tiktok.com/@joinladderOpen creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →