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PAID1:18

Plays here · Open on tiktok ↗

UnknownOfficial @joinladder brand account; owned distribution does not prove a third-party payment relationship. https://www.tiktok.com/@joinladder1:18 · spoken hook

“Hey everyone, I'm Coach Lauren. And I'm Coach Shelby. Coach Kelly.”

The opening line · 0:00 · move: story

Makes a Ladder coach's programming legible through the workout in “So... how often do we really push to PR on Ladder? The answer isn't t...,” then routes interested viewers toward the named team.

3.5Kviews83likes↑0.3×vs their usual post · 11.7K views17creators ran this script

@Ladder | Fitness App · 47.2K followers · 30 of 30 recent posts mention Ladder · creator page →

Playbook · Make the coach's team the product shelf →
The script, step by step33 lines
The script33 lines · @Ladder | Fitness App
  1. 0:00Hey everyone, I'm Coach Lauren.
  2. 0:01And I'm Coach Shelby. Coach Kelly.
  3. 0:03And I'm Coach Aria and welcome back to team chat live in body and ball.
30 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Make the coach's team the product shelf

Let a useful exercise or physique result earn attention, name the coach's team as the source of the programming, and send the viewer to a free week, profile link or comment handoff.

Current Ladder coaches publishing native workouts on their own feeds and routing viewers into a named training team · 17 creators · 106 posts

Native story with late product insertion
Open the full playbook →
3.5K@Ladder | Fitness Appprogram2.3M@maiahenryfitprogram1.8M@maiahenryfitprogram544.2K@Aria Vince

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Ladder | Fitness Apptiktok · 47.2K followers · median 11.7K views · n=60best post10.4M889×views · for LadderUnknown Official @joinladder brand account; owned distribution does not prove a third-party payment relationship. https://www.tiktok.com/@joinladderOpen creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →