PROGRAM0:09

programLadder’s official coach roster names Maia Henry as a current coach; the standing role proves program participation, not per-post payment. https://www.joinladder.com/0:09 · on_screen hook

“POV: when everyone told you to do HIIT and cardio, but you ended up gaining weight and spiking your cortisol...”

The opening line · 0:00 · move: pov

Packages Ladder's coach or campaign identity into “full workouts everyday & ab routines team define 💛 • • • #PilatesWithWeights #PilatesTok #GirlsWhoLift #FullBodyScu,” using a native short-form reveal instead of a conventional product demo.

10.2Kviews262likes↑0.3×vs their usual post · 866 likes—creators ran this script

@Maia Henry · 2.2M followers · 11 of 12 recent posts mention Ladder · creator page →

The script, step by step3 lines

The script3 lines · @Maia Henry

0:00♪ Oh, calling my heart, calling me a lion ♪
0:04♪ With a ring, so get 40 out of the door ♪
0:08♪ And you'll be ♪

Who made ittheir public relationship signal, and the receipt for it

@Maia Henryinstagram · 2.2M followers · median 866 likes · n=30best post177.7K9×views · for Ladderprogram Ladder’s official coach roster names Maia Henry as a current coach; the standing role proves program participation, not per-post payment. https://www.joinladder.com/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →