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CONTEST1:00

Plays here · Open on instagram ↗

contestPublic post names the “IAMS x Strava Dog Run Marathon” campaign and invites participation — https://www.instagram.com/thewoodhalls/reel/DcdtbT1TdhL/1:00 · on_screen hook

“Who do you prefer to run with, me or Milo?”

The opening line · 0:00 · move: question

Uses “Who do you all think won? #IAMSPartner 🐕 The @iams x @strava Dog Run Marathon is launching soon, and we…” to place Strava inside a real race, club or community challenge, borrowing the creator’s participation without treating event involvement as proof of payment.

65.8Kviews3Klikes↑0.1×vs their usual post · 23.5K likes32creators ran this script

@Tara & Hunter Woodhall · 1M followers · 1 of 10 recent posts mention Strava · creator page →

Playbook · Put the brand inside the start line →
The script, step by step41 lines
The script41 lines · @Tara & Hunter Woodhall
  1. 0:00- Putting proof for a run with me or Milo.
  2. 0:01- Ooh, I think Milo.
  3. 0:03- I just feel like having a great race today.
38 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Put the brand inside the start line

Start from a real race or group ritual, give participation a visible Strava home, and make joining the community the action rather than explaining the software abstractly.

Race entrants, club organizers, partner athletes, and challenge hosts recruiting an existing sports community into a shared Strava moment · 32 creators · 38 posts

Shared object to recurring participation
Open the full playbook →
contest65.8K@Tara & Hunter Woodhallambassador706.5K@Elan Bibasaffiliate38.5K@Giselle2.4K@Sleep Cycle

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@Tara & Hunter Woodhallinstagram · 1M followers · median 23.5K likes · n=30best post65.8K0.1×views · for Stravacontest Public post names the “IAMS x Strava Dog Run Marathon” campaign and invites participation — https://www.instagram.com/thewoodhalls/reel/DcdtbT1TdhL/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →