PROGRAM0:16

Plays here · Open on instagram ↗

programLadder’s official coach roster names JENNIFER JACOBS as a current coach; the standing role proves program participation, not per-post payment. https://www.joinladder.com/0:16 · on_screen hook

“you want sculpted arms from home?”

The opening line · 0:00 · move: question

Teaches a concrete coach-led routine in “grab dumbbells + try this quick 5 min upper body burner!! 🔗 in bio to train with the best at home workout,” then turns the next step into a comment-keyword handoff to Ladder.

17Kviews—likes—vs their usual post · 3 likes5creators ran this script

@JENNIFER JACOBS · 432.1K followers · 7 of 12 recent posts mention Ladder · creator page →

The script, step by step0 lines

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Frame 1Frame 2Frame 3Frame 4Frame 5Frame 6
Where this post sitsthe repetition is the proof
Runs the playbook
Turn one exercise into a free-week handoff

Teach or demonstrate one useful move, ask for a memorable keyword, and move the interested viewer from the public feed into a coach-specific Ladder trial.

Current Ladder coaches using named comment keywords to deliver workouts, coaching and a free first week · 5 creators · 13 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@JENNIFER JACOBSinstagram · 432.1K followers · median 3 likes · n=30best post18.6Kviews · for Ladderprogram Ladder’s official coach roster names JENNIFER JACOBS as a current coach; the standing role proves program participation, not per-post payment. https://www.joinladder.com/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →