PAID1:14

Paid postPublic caption includes “AD” — https://www.instagram.com/p/DXeH1fajChV/1:14 · on_screen hook

“Peak week of 100km training”

The opening line · 0:00 · move: result

Uses a personal 71-kilometer training week to lower the intimidation of a first 5K, then directs beginners into the Strava challenge.

14.3Kviews754likes—vs their usual post · — views32creators ran this script

@Jennifer Mannion · 119.1K followers · creator page →

Playbook · Put the brand inside the start line →

The script, step by step18 lines

The script18 lines · @Jennifer Mannion

0:00last week I ran 71 kilometers which is my biggest week of running ever. I am just over a month
0:05out from running London to Brighton and things are starting to get real. This is the point of
0:09the training block where things start to feel really hard and every run just feels like it's

15 more linesmembers read and copy every script on the site

Where this post sitsthe repetition is the proof

Runs the playbook

Put the brand inside the start line

Start from a real race or group ritual, give participation a visible Strava home, and make joining the community the action rather than explaining the software abstractly.

Race entrants, club organizers, partner athletes, and challenge hosts recruiting an existing sports community into a shared Strava moment · 32 creators · 38 posts

Shared object to recurring participation

Open the full playbook →

Paid post14.3K@Jennifer Mannion

ambassador706.5K@Elan Bibas

affiliate38.5K@Giselle

2.4K@Sleep Cycle

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it

@Jennifer Mannioninstagram · 119.1K followers · median — views · n=—best post14.3Kviews · for StravaPaid post Public caption includes “AD” — https://www.instagram.com/p/DXeH1fajChV/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →