PROGRAM0:34Plays here · Open on instagram ↗
programPublic post uses “#DuolingoPartner”, naming a Duolingo creator partnership. https://www.instagram.com/p/DVjowJngalc/0:34 · spoken hook
“You destroy your friend at a game of chess, here's how.”
The opening line · 0:00 · move: howto
Places Duolingo inside the creator's existing format, then shows the lesson, score, chess or travel workflow as the product proof.
159.9Kviews3.6Klikes↑0.2×vs their usual post · 20.2K likes46creators ran this script
@Gohar Khan · 1.4M followers · creator page →
The script10 lines · @Gohar Khan
- 0:00You destroy your friend at a game of chess, here's how.
- 0:02Your prefrontal cortex kicks into overdrive, helping you think ahead and make smart decisions
- 0:07under pressure, but also important is your hippocampus, the part of your brain responsible
7 more linesmembers read and copy every script on the site
Runs the playbook
Campaign mechanic → creator remix
Give creators one concrete product or campaign mechanic, then let each creator rebuild it inside their own niche rather than repeat a master script.
Creators activating Chess, Genshin, Airbnb, LinkedIn and learning-product moments · 46 creators · 51 posts
Open the full playbook →this post · other creators who ran it
@Gohar Khaninstagram · 1.4M followers · median 20.2K likes · n=30best post159.9K0.2×views · for Duolingoprogram Public post uses “#DuolingoPartner”, naming a Duolingo creator partnership. https://www.instagram.com/p/DVjowJngalc/Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →


