PAID0:47Plays here · Open on instagram ↗
Paid postPublic post says “#AD”. https://www.instagram.com/p/DVjdMDUD-UH/0:47 · spoken hook
“My boyfriend and I have a new favorite game. Chess. But there's one big problem.”
The opening line · 0:00 · move: story
Places Duolingo inside the creator's existing format, then shows the lesson, score, chess or travel workflow as the product proof.
391.4Kviews26Klikes↑0.4×vs their usual post · 62.4K likes46creators ran this script
@Yudy Pulido · 692.2K followers · creator page →
The script33 lines · @Yudy Pulido
- 0:00My boyfriend and I have a new favorite game.
- 0:01Chess.
- 0:02But there's one big problem.
30 more linesmembers read and copy every script on the site
Runs the playbook
Campaign mechanic → creator remix
Give creators one concrete product or campaign mechanic, then let each creator rebuild it inside their own niche rather than repeat a master script.
Creators activating Chess, Genshin, Airbnb, LinkedIn and learning-product moments · 46 creators · 51 posts
Open the full playbook →this post · other creators who ran it
@Yudy Pulidoinstagram · 692.2K followers · median 62.4K likes · n=30best post391.4K0.4×views · for DuolingoPaid post Public post says “#AD”. https://www.instagram.com/p/DVjdMDUD-UH/Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →


