PAID1:09Plays here · Open on instagram ↗
Paid postPublic post says “Partnering with @duolingo”. https://www.instagram.com/p/DUHdS7zEbnY/1:09 · spoken hook
“lately I've been testing out different recipes because I want to know exactly what I'm going to make for the big game”
The opening line · 0:00 · move: story
Places Duolingo inside the creator's existing format, then shows the lesson, score, chess or travel workflow as the product proof.
134.1Kviews4Klikes↑0.1×vs their usual post · 27.1K likes46creators ran this script
@Erica Sherwood · 385.6K followers · creator page →
The script10 lines · @Erica Sherwood
- 0:00lately I've been testing out different recipes because I want to know exactly what I'm going to make for the big game and for the halftime show
- 0:05I've been practicing my Spanish on Duolingo. Today's recipe is going to be quick and easy and it has a dip that has a little bit of a kick to it
- 0:12Can you guess what it is? Okay, let's make it. Today we're going to make chicken wings with
7 more linesmembers read and copy every script on the site
Runs the playbook
Campaign mechanic → creator remix
Give creators one concrete product or campaign mechanic, then let each creator rebuild it inside their own niche rather than repeat a master script.
Creators activating Chess, Genshin, Airbnb, LinkedIn and learning-product moments · 46 creators · 51 posts
Open the full playbook →
this post · other creators who ran it
@Erica Sherwoodinstagram · 385.6K followers · median 27.1K likes · n=30best post134.1K0.1×views · for DuolingoPaid post Public post says “Partnering with @duolingo”. https://www.instagram.com/p/DUHdS7zEbnY/Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →