PAID0:26Plays here · Open on instagram ↗
“forget Spotify wrapped, Strava thinks I’m in the top 3% of people who „need help“:”
The opening line · 0:00 · move: result
Turns Strava's “top 3% … need help” joke into a rapid Year in Sport proof reel, then converts the flex with a `REPPEL20` discount code in the paid caption.
@own every rep™ · 124.5K followers · 0 of 12 recent posts mention Strava · creator page →
- 0:00forget Spotify wrapped, Strava thinks I’m in the top 3% of people who „need help“:
- 0:0476.52 km · Elev Gain 2,154 m · Time 12h 19m · 1x ultramarathon
- 0:073x marathons (0.5 toe nails lost)
Open on the athlete's own result, reveal the Strava receipt behind it, and let a personal statistic carry both the story and the product proof.
Runners turning Year in Sport, personal bests, and activity overlays into social proof of consistency · 26 creators · 28 posts
Open the full playbook →this post · other creators who ran it
@own every rep™instagram · 124.5K followers · median 1.7K likes · n=30best post18.9K1.2×views · for StravaPaid post Public caption says “anzeige • my 2025 year in sport I guess @strava” — https://www.instagram.com/p/DSKvDAMjDGn/ . “Anzeige” is an explicit ad disclosure; the same caption also offers `REPPEL20`.Open creator →Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →


