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PAID0:59

Plays here · Open on instagram ↗

Paid postMeta Branded Content lists the reel with brand partner “duolingo”; that library contains content carrying a paid partnership label. https://www.facebook.com/ads/library/branded_content/ and https://www.instagram.com/reel/DO6gcMGkjSJ/0:59 · spoken hook

“Did you guys know that Duolingo, the language learning app, now it does chess?”

The opening line · 0:00 · move: question

A paid gaming creator discovers Duolingo Chess, gets humbled by Oscar's mate puzzles, then proves the coach-match loop on screen before calling every lesson a game and asking viewers to download the app.

38.9Kviews2Klikes↑1.1×vs their usual post · 1.8K likes46creators ran this script

@boxbox · 72.9K followers · 0 of 12 recent posts mention Duolingo · creator page →

Playbook · Campaign mechanic → creator remix →
The script, step by step24 lines
The script24 lines · @boxbox
  1. 0:00Did you guys know that Duolingo, the language learning app, now it does chess?
  2. 0:03Take a look, it's like chess?
  3. 0:05Let's see if he can teach me something I don't know.
21 more linesmembers read and copy every script on the site
0
Where this post sitsthe repetition is the proof
Runs the playbook
Campaign mechanic → creator remix

Give creators one concrete product or campaign mechanic, then let each creator rebuild it inside their own niche rather than repeat a master script.

Creators activating Chess, Genshin, Airbnb, LinkedIn and learning-product moments · 46 creators · 51 posts

Shared brief, creator remix
Open the full playbook →
Paid post38.9K@boxboxprogram1.8M@Remy Zee1.7M@retro917.8K@jackremmington

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@boxboxinstagram · 72.9K followers · median 1.8K likes · n=30best post38.9K1.1×views · for DuolingoPaid post Meta Branded Content lists the reel with brand partner “duolingo”; that library contains content carrying a paid partnership label. https://www.facebook.com/ads/library/branded_content/ and https://www.instagram.com/reel/DO6gcMGkjSJ/Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →