1HOOK · commandBreak the scroll0:00
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0:14The anchor — the post this playbook is read from.
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Playbook
Be the next Snapchat before everyone else arrives
Interrupt with an early-discovery claim, collapse Yope into two familiar incumbents, name social-media fatigue, and close by telling the viewer to switch with their besties before the app blows up.
Who runs it English-language dedicated accounts comparing Yope with Snapchat and BeReal
257.4Kviews tracked · 9 posts3creators ran it246Kbest post
ambassador7 of 9 posts say unknown
1
2Manufacture timing0:00
Download this app before it blows up.
3Collapse the category0:02
This app is like Snapchat and be real combined.
4Name the fatigue0:05
And I didn't realise how bored I was of social media until I downloaded it.
5Restore the intimacy0:08
Literally just you and your friends posting random moments again.
6Repeat the action0:12
So go download yope right now before it blows up.
The script6 lines · 0:14 · @Kassidy for Yope
- 0:00Okay, wait.
- 0:00Download this app before it blows up.
- 0:02This app is like Snapchat and be real combined.
3 more linesmembers read and copy every script on the site
Earlier playbook analysis · not fully re-reviewed in the latest pass
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