Creator · tiktok

@Blake Mycoskie

TOMS Founder. Dad. Seeker. Adventurer. Grateful Human.

—followers360median recent views · n=60 posts777 · 2.2×best post · Sonia · vs own median1apps in the library · 0 with a standing program2posts audited

2025-11audited posts / month2026-10

Who they post for1 apps · public relationship evidence

0 standing programs, 0 ambassador-level feeds and 0 disclosed paid relationships in this sample. Repeated posting describes dedication; it does not prove a fee.

SoniaHealth & fitness · 2 posts audited

Unknownunverified relationship

Recent feedNot scanned

7772.2×2026-06-13

The caption says `Six months ago I started using an AI therapy app called Sonia in between my sessions with my therapist`; this proves sustained use, while the post exposes no payment or creator-specific tracking: https://www.tiktok.com/@blakemycoskiephoto/video/7650980385622379789 The post that identifies it →

The script they keep usingcounted from 2 audited posts

Native story with late product insertion1

How they open1 of 2 audited posts run Native story with late product insertion. The lines below are the openings of their most-viewed posts.

777ARE AI THERAPISTS A BAD IDEA?273I took the founders of my favorite ai therapy app surfing

Audited posts2 in sample · ranked by views · hover a frame to scrub

PAID2.2×

777 views

Sonia · @Blake Mycoskie

“I'm curious as you're looking at the whole mental health field, do you think this is”

PAID

273 views

Sonia · @Blake Mycoskie

“So I've been obsessed with this AI therapy app called Sonya and I've been talking about”

Followers, medians and views as captured in the research release. A multiple compares the post to the creator’s own recent median. Relationship labels describe the public evidence, never the amount paid. Definitions in the methodology.