Creator · instagram
@Erika Wheaton Richman
pilates + miami lifestyle 🎀 workouts, recipes & real life creator of #pmotd ↘ pilates movements of the day 📩 erika@pmotd.com my 6-week challenge ↓
482Kfollowers1.5Kmedian recent likes · n=30 posts32.1K · 1.2×best post · BetterMe · vs own median1apps in the library · 0 with a standing program3posts audited
2025-11audited posts / month2026-10
0 standing programs, 0 ambassador-level feeds and 0 disclosed paid relationships in this sample. Repeated posting describes dedication; it does not prove a fee.
BetterMeHealth & fitness · 3 posts auditedaffiliatepublic evidence
Recent feed0 of 10 posts mention it
32.1K2026-07-24
Public post says “use code ERIKA at store.betterme.world”. https://www.instagram.com/reel/DbMAQl4Ih7q/ Meta Branded Content receipt says `Brand partner "bettermestore"`. https://www.facebook.com/ads/library/branded_content/?id=17841450467731159&query=BetterMe%20Store%20%7C%20BTTRM&target=instagram&end_date=2026-08-29&start_date=2024-08-29 The post that identifies it →
How they open3 of 3 audited posts run Native story with late product insertion. The lines below are the openings of their most-viewed posts.
AFFILIATE32.1K views
BetterMe · @Erika Wheaton Richman
AFFILIATE15.8K views
BetterMe · @Erika Wheaton Richman
“As a Pilates instructor, I have pretty high standards when it comes to the equipment that I use for my workouts.”
AFFILIATE10.1K views
BetterMe · @Erika Wheaton Richman
“I know you're looking for love”
Followers, medians and views as captured in the research release. A multiple compares the post to the creator’s own recent median. Relationship labels describe the public evidence, never the amount paid. Definitions in the methodology.