0:29

UnknownBrand-owned official channel. The Luma Official Linktree links its "Luma YouTube" to https://www.youtube.com/@lumalabsai and the channel description states "Creative Agents That Make You Prolific. Try Luma → http://lumalabs.ai/app". https://linktr.ee/lumalabsai ; https://www.youtube.com/@lumalabsai/about . This proves ownership, not an external creator contract.0:29 · spoken hook

“Next is Multiplayer Collaboration. Creative work is never done solo.”

The opening line · 0:00 · move: creator-claim

An audience view and stage speaker introduce multiplayer collaboration, then board footage illustrates shared context and divided creative roles before a Luma logo; it shows the proposed workspace without proving simultaneous collaboration or delivery outcomes.

2Kviews23likes↑0.8×vs their usual post · 2.5K views1creators ran this script

@Luma · 68.6K followers · creator page →

Playbook · Launch excerpts explain an agent capability before its creative outcome →

The script, step by step4 steps

1Frame collaboration as the creative normcreator-claim0:00–0:07

Frame collaboration as the creative norm at 0:00

0:00

0:00Next is Multiplayer Collaboration. Creative work is never done solo.

The launch speaker names the feature and gives it a human-work premise.

2Show the proposed shared workspace0:07–0:18

Show the proposed shared workspace at 0:04

0:04

Show the proposed shared workspace at 0:12

0:12

0:07Luma agents are built from the ground up for Multiplayer.

Board footage accompanies the explanation of humans and agents sharing one workspace.

0:11Your team and AI agents working on the same board at the same time.

3Divide the creative roles0:18–0:25

0:16

4 lines · members

4Reunite the roles through shared contextcta · credit-only0:25–0:29

Reunite the roles through shared context at 0:24

0:24

Reunite the roles through shared context at 0:28

0:28

1 lines · members

5 more linesmembers read and copy every script on the site

Where this post sitsthe repetition is the proof

Runs the playbook

Launch excerpts explain an agent capability before its creative outcome

Introduce a creative-agent capability or unmet creative-work need, explain the proposed operating mechanism, then connect that mechanism to a creative-work outcome.

Luma official YouTube channel · 1 creators · 4 posts

Open the full playbook →

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it

@Lumayoutube · 68.6K followers · median 2.5K views · n=60best post2.6M1.1K×views · for Luma Dream MachineUnknown Brand-owned official channel. The Luma Official Linktree links its "Luma YouTube" to https://www.youtube.com/@lumalabsai and the channel description states "Creative Agents That Make You Prolific. Try Luma → http://lumalabs.ai/app". https://linktr.ee/lumalabsai ; https://www.youtube.com/@lumalabsai/about . This proves ownership, not an external creator contract.Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →