0:13

Plays here · Open on youtube ↗

UnknownBrand-owned official channel: https://pika.art/ footer names "YouTube" and links https://www.youtube.com/@pika_labs. Loaded channel description: "Building AI for the future of creative work." — https://www.youtube.com/@Pika_Labs/shorts. Ownership proves official publication; it does not prove an external creator contract or payment.0:13 · spoken hook

“SWAP”

The opening line · 0:00 · move: on-screen-text

Uses an irreverent swap command while the same portrait cycles through outfit and hair preset thumbnails, then promises videos in any look and routes viewers to the app in its caption.

1.9Kviews11likes↑1.9×vs their usual post · 1K views—creators ran this script

@Pika Labs · 14.5K followers · creator page →

The script, step by step2 steps

1Command a styling changeon-screen-text0:00–0:13

Command a styling change at 0:00

0:00

Command a styling change at 0:02

0:02

Command a styling change at 0:04

0:04

Command a styling change at 0:08

0:08

Command a styling change at 0:11

0:11

0:00SWAP

0:02SWAP THAT SH*T

The isolated opening word expands into a playful command while outfit and hair variations appear around the same subject.

2Make the result personalcta · link0:13–0:13

Make the result personal at 0:13

0:13

0:13Make a video with any look

The final card broadens the displayed presets into a viewer-facing creation promise; the caption supplies the app link.

Who made ittheir public relationship signal, and the receipt for it

@Pika Labsyoutube · 14.5K followers · median 1K views · n=60best post10.5K10×views · for PikaUnknown Brand-owned official channel: https://pika.art/ footer names "YouTube" and links https://www.youtube.com/@pika_labs. Loaded channel description: "Building AI for the future of creative work." — https://www.youtube.com/@Pika_Labs/shorts. Ownership proves official publication; it does not prove an external creator contract or payment.Open creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →