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PROGRAM2:01

Plays here · Open on tiktok ↗

programLocket's first-party release lists PresLee Faith among its creator/influencer partnerships, and the target caption adds `#LocketPartner`. This proves the named program relationship, not per-post payment. https://www.prnewswire.com/news-releases/locket-solidifies-itself-as-go-to-social-platform-for-teens-and-young-adults-302826786.html2:01 · spoken hook

“Get ready with me for a weekend in Chicago.”

The opening line · 0:00 · move: story

Turns access to a named creator on Locket into the hook, making the username, launch moment and add-me action the product demo and CTA at once.

630.3Kviews28.4Klikes↑0.5×vs their usual post · 1.3M views10creators ran this script

@iampresleefaith · 4.6M followers · 2 of 30 recent posts mention Locket · creator page →

Playbook · Turn creator access into the product demo →
The script, step by step4 steps
1Borrow the weekendcreator-claim0:00–0:03
Borrow the weekend at 0:000:00
Borrow the weekend at 0:000:00
Borrow the weekend at 0:010:01
Borrow the weekend at 0:020:02
0:00Get ready with me for a weekend in Chicago.

The familiar GRWM format earns attention before Locket is introduced.

2Gate the backstage0:03–0:10
Gate the backstage at 0:030:03
Gate the backstage at 0:040:04
Gate the backstage at 0:050:05
Gate the backstage at 0:060:06
Gate the backstage at 0:070:07
Gate the backstage at 0:080:08
0:03It is officially day one of all the plusa and I'm going to be here all weekend so if you want to see the behind the scenes of this weekend, make sure to add me on lock it.

Exclusive creator access becomes the reason to add her inside the product.

3Deliver the native episode0:10–1:56
Deliver the native episode at 0:090:09
Deliver the native episode at 0:170:17
Deliver the native episode at 0:510:51
Deliver the native episode at 1:091:09
Deliver the native episode at 1:431:43
0:10As you can see, I look crazy right now so we need to get ready.

The video returns to the entertainment viewers came for instead of over-explaining the app.

28 lines · members
4Replay the access CTActa · follow1:56–2:01
Replay the access CTA at 2:002:00
1 lines · members
29 more linesmembers read and copy every script on the site
Where this post sitsthe repetition is the proof
Anchors the playbook
Turn creator access into the product demo

Promise behind-the-scenes access, publish the creator's Locket username, then make “add me” the acquisition action.

Teen creators and Locket's owned launch account opening limited fan access inside the app · 10 creators · 21 posts

Open the full playbook →
program630.3K@iampresleefaithprogram1.6M@PaisLee Nelson166.2K@Locket135.8K@Locket

this post · other creators who ran it

Who made ittheir public relationship signal, and the receipt for it
@iampresleefaithtiktok · 4.6M followers · median 1.3M views · n=60best post2.2M1.7×views · for Locketprogram Locket's first-party release lists PresLee Faith among its creator/influencer partnerships, and the target caption adds `#LocketPartner`. This proves the named program relationship, not per-post payment. https://www.prnewswire.com/news-releases/locket-solidifies-itself-as-go-to-social-platform-for-teens-and-young-adults-302826786.htmlOpen creator →

Views and likes are public counts at capture time. The multiple compares this post with the creator’s own recent median, not a claim about what caused its reach. Read the methodology →